Seven things, done properly

We would rather be genuinely good at a handful of things than list twenty services we do occasionally. Everything below is work we do regularly and have shipped more than once.

Custom Software Development

Most businesses outgrow their tools long before they replace them. Custom software is what you build when the spreadsheet, the shared inbox and three subscriptions have quietly become the process.

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Web and Mobile App Development

Most business apps fail for boring reasons: they are slow on the phone the customer actually owns, they break on bad signal, or nobody could find them. We build for those conditions first.

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Business Process Automation

Every business has a set of tasks that are done the same way every single time by a person. Those are the ones worth automating - and the reason to do it is rarely headcount.

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AI Integration for Business

Most AI projects fail because they start with the technology and look for a problem. We start with a task that is expensive because a person has to read something, and work backwards.

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Custom CRM and Client Portals

Generic CRMs are built for a sales team moving deals through stages. If your business runs on jobs, bookings, files or service history, you're forcing your process into someone else's shape.

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Websites with Built-in Software and Booking

Most business websites are a brochure with a contact form. The ones that earn their keep let the customer do something - book, get a price, look something up, check a status.

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One-Page Websites

Not every business needs twenty pages. Most need one that loads instantly, says exactly what they do, and makes it easy to get in touch.

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Not sure which

How to work out what you need

Most people arrive describing a solution - "we need an app", "we need a CRM". That is usually a guess at the answer rather than a description of the problem, and it is worth resisting for a week.

The more useful starting point is the friction: what takes too long, what gets typed twice, what customers ask you that they should be able to see for themselves, what only one person knows how to do. Tell us those and we'll tell you which of the seven above actually applies - or whether the answer is something you can buy off the shelf for a fraction of the cost.

The switch test

What would this actually take?

Flip the ones that are true. The more that are, the bigger the thing worth building - and the more of it we have already built for someone else.

0/13

Nothing flipped yet

Turn on whichever statements are true for your business. The verdict updates as you go.

This is a rough guide, not a quote. The only way to know properly is to map the process, which is what discovery is for.

Tell us what is slowing you down

A short conversation is usually enough for us to tell you what it would take to fix it, and what it would cost you to leave it alone.